Search Engine Optimisation (SEO) is considered by Solutioneering to be a critical component of any on-line marketing initiative.
Search engine traffic is widely considered to be the best-quality traffic available. The percentage being converted to paying customers far outweighing that received from Pay-Per Click (PPC) or other forms of web-based promotion.
The ability to positively control the ranking of a website as it relates to certain keywords is more of an art than a science. The main search providers are constantly evolving their technologies so a technique that may have worked one month may not necessarily work in the future.
Solutioneering has built a network of freelance SEO consultants that keep abreast of the latest industry knowledge and techniques. All vetted to ensure that 'black-hat' techniques that have the potential to negatively affect rankings forever, are not used on projects.