Email Marketing

Solutioneering has developed a bespoke Email Marketing system that allows clients to take complete control of their email marketing requirements.

The solution is designed to be operated on-line in order to minimise capital expense and comprises a robust application with full data-management capabilities.

A brief list of the available functionality is shown below:

  • Fully-customisable CMS-enabled email templates
  • Customisable subscriber databases
  • Single or double opt-in/opt-out subscriber processes
  • Comprehensive sending engine (timed and/or automatic transmissions)
  • Comprehensive statistics and reporting

If you would like further information or a demonstration of the email marketing system please contact us.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is considered by Solutioneering to be a critical component of any on-line marketing initiative.

Search engine traffic is widely considered to be the best-quality traffic available.  The percentage being converted to paying customers far outweighing that received from Pay-Per Click (PPC) or other forms of web-based promotion. 

The ability to positively control the ranking of a website as it relates to certain keywords is more of an art than a science.  The main search providers are constantly evolving their technologies so a technique that may have worked one month may not necessarily work in the future. 

Solutioneering has built a network of freelance SEO consultants that keep abreast of the latest industry knowledge and techniques.  All vetted to ensure that 'black-hat' techniques that have the potential to negatively affect rankings forever, are not used on projects.

Pay-Per Click (PPC)

Pay-Per Click (PPC) marketing involves the use of various search providers and their PPC systems.  Depending on whether your service is web or mobile-based the primary options are

Web

  • Google Adwords
  • Yahoo Search Marketing

Mobile

  • Google Adwords
  • AdMob

Anyone that takes the time to sign-up and read through the on-line documentation can begin to advertise their business using the services above.  However, to ensure that your campaigns result in a positive impact to your bottom line Solutioneering strongly advises that you seek advice prior to jumping straight in. 

Solutioneering has built a team of specialist consultants that can help you steer your way through a successful pay-per click marketing initiative.

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